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"A prudent person profits from personal experience, a wise one from the experience of others." 
- - Dr. Joseph Colins

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November 2004 - Leadership eNotes

News & Events      Why join TEC?       TEC Works!       About Me		Vol. 1, No. 8    November  2004
Welcome to the November TEC Leadership eNotes.  This month the TEC business articles present tips on measuring customer loyalty, taking financial control of your business, and improving sales.     Have a great month!                               Sam		Dedicated to increasing the effectiveness and enhancing the lives of CEOs My TEC Group Events (Event Details) Key Executive #903 Meeting - Date:  November 10 - Location:  Kirkland, WA - Speaker: Jack Daly “Coaching Companies to Greater Sales and Profits” CEO Group #189 Meeting - Date:  November 16 - Location:  Portland, OR - Speaker: George Daniels   “New Horizons in Estate Planning” CEO Group #189 Meeting - Date:  December 13 - Location:  Kingston, WA - Speaker: Catherine Gibson “Growth – the silent killer” Key Executive #903 Meeting - Date:  December 14 - Location:  Kent, WA - Agenda:  Executive Session
Top Story Measure what matters to your customers Managing your business by focusing on the bottom line is a bit like driving a car while looking in the rear-view mirror. Your real challenge is to create value for the customer. Once you know how to quantify and measure that, you can raise the bar on things that really matter.    Read more.
Expert Insight Take financial control of your business It takes more than good sales and a quality product to succeed, says TEC speaker Laddie Blaskowski. He offers six basic rules for establishing a solid foundation of financial control. Read more.
Expert Insight Do you know who you're selling to? A classic mistake in business-to-business sales situations, says TEC speaker Andrew J. Birol, is assuming that you know your prospect's real position and therefore his or her motivations for buying.  To succeed, you must know how your products or services can enhance your customer's personal success.   Read more.
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Sam Pederson, TEC Chair   2727 Fairview Ave. E Ste 8, Seattle, WA 98102   206-709-1463   PedersonS@aol.com